Watch the idea
The concept
Before
Measured minutes
Four weeks
Same gate, every Tuesday
Card
A story a manager can retell
Baseline first
Managers fund hours saved and errors avoided. No before, no story.
Four weeks
One good week is a demo. Four is a habit. The card is the promotion artefact.
Worked example
The hourglass
After sand is shorter. Saved hours become a card on a manager’s desk.
Picture to keep
Before · Four weeks · Card
- 1Baseline minutes
- 2Hold the gate
- 3Show the card
