Watch the idea
The concept
Before
Measured minutes
Four weeks
Same gate, every Tuesday
Card
A story a manager can retell
Four weeks on one card
Hours before, hours after, the gate, the owner. That card is the memo.
Then prove it
Open the lab. Pass it. Write one sentence you could say in an interview.
Worked example
The artefact
Hours before, hours after, the gate, the owner. That card is the memo.
Picture to keep
Before · After · Gate
- 1Write day one
- 2Measure week four
- 3Kill or keep
