Work Katral · Lesson 15 · 12 min

No invented customer

In one sentence

A draft that invents a quote is a brand incident. Claims need a source or they do not ship.

Meera

Meera

Work mentor

You do not need a new title. You need a new way of working.

Read the idea, watch the picture, then try it with your hands.

Watch the idea

The concept

Weak

write an email

Professional

Role · goal · constraints · example · shape

Invented quotes are incidents

A kind fake customer still did not exist. Brand is the claim check, not the adjective.

You sign

Speed without an edit log is rumours with a budget. The human is still the editor.

Worked example

The fake quote

The model wrote a grandmother in Chennai who loved the product. No grandmother was asked. That post does not ship.

Picture to keep

Forbid · Source · Edit log

  1. 1No fake quotes
  2. 2Numbers from a file
  3. 3You still sign